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CES 2009
I have had the opportunity to attend the Consumer Electronics Show for 2009, and will be sharing some knowledge.
I will not be going over standard industry information, as much of the industry’s key insight can be obtained from the keynote presentations on the web site or on various CEA publications. Since there was so much to see, much of the information here will be incomplete.
Rather, I would like to clarify some additional strategies for marketing innovations and new technologies, as well as taking the general spirit of the trade association, to keep an open mind for new trends, and reach across the global industry
Like the nature of the 21st century playing-field, we are looking for revolutions that not only sets the standard for the future industry, but vastly expands profit margins. Instead of thinking of conducting business in the traditional sense, there are new markets and new ways of tapping into profit previously unrecognized. This change is possible and only possible with the new technologies: in hardware, unrivaled processing speed and countless modes of input and communication. New types of mice, keyboards, webcams, routers, all integrated through network layers such as Bluetooth as well as upcoming methods (3G, WMN) of making a “seamless” 21st century home exist. In software, the development of e-commerce, namely the new channels and new ways of distributing products to consumers.
Asymmetric marketing, borrowed from the term in game theory, how small companies can gain large shares and footholds on the industry by using the newly developed Internet as well as sales and management methods that are new and unrecognized. Monopolies will be difficult to maintain, since it not only requires conducting excellent business in the traditional sense, but also makes the copying of existing technologies a challenge to prevent. With the new Internet, consumers may choose to buy from local sources for the best economy, or from a out-of-range source, say, all the way from London, for a product that could not be obtained locally. Quality, then, and the interest of consumers in mind, may be one the best ways of out-maneuvering potential competitors. This will be a key strategy, and applies to all sizes of businesses. Of course, the evolution of QC, or quality control, is also developing.
Accessories for consumer electronics may be one hot selling-point, but it may not be the final source of income. Although some accessories, in their own right, revolutionize what not what was possible prior to invention, and create their own market. Take. I visited a Taiwanese firm that was selling light fixtures for faucets, that turned the water green, blue, red - all seemingly without the presence of integrated electronics, and was, self-evidently, waterproof. The device in return, by the company, was patented and protected by law. Eventually, we decided to add the item to our product line, but nevertheless, the point of building upon millenia-old plumbing is made. Such devices, in the future, will be found in hotels, night clubs, and homes, just to name a few places.
Equally as interesting in CES was the presence of new music that claim to improve mental clarity and productivity in the office. Hard work and research of how music impacts the human brain by Ph.Ds may be an exciting field, but its use and practicality is unparalleled. Top companies will find new ways to encourage and motivate employees to keep them focused on task. New language tools were also found, for learning foreign languages and scripts such as Traditional Chinese, new handheld devices that acted as flashcards and also simultaneously worked as a dictionary.